Motherland AB

Brand & packaging design – CAN

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The idea of sipping your Dolcetto out of a can isn’t exactly the most sophisticated method for getting your drink on, but it does show how winemakers are thinking outside the bottle (and box). Canned wine offers an affordable, unpretentious, and convenient way to enjoy a ”glass.” In fact, wine in a can is slowly but surely rising in popularity (although sales still pale in comparison to bottled wine). There are some impressive options out there that will quickly get you onboard with the trend, and this recently launched Dolcetto di Piemonte we’ve worked on is no exception. A chic, slim container that you can crack open anytime.


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