How to make your employer appeal market-leading

This presentation reveals the latest findings from the Randstad Employer Brand Research 2026 the world’s most comprehensive independent study on employer branding. We take a deep dive into what Swedish employees truly prioritize today, ranging from the crucial work-life balance to the importance of strong leadership and personal interaction within an increasingly digitalized recruitment process. You will gain concrete insights into why talent changes jobs, where they look for new opportunities, and how your company can bridge the gap between employee expectations and the reality of pay and benefits an area that remains one of the greatest challenges for employers.