Smurfit Westrock
Om oss
Smurfit Westrock, a global leader in sustainable paper and packaging, operates in 40 countries with over 500 packaging converting operations and 59 paper mills.
We offer an unparalleled portfolio of innovative packaging solutions ranging from corrugated and consumer packaging to Bag-in-Box® packaging and point-of-sale displays.
With the circular economy at the core of our business, we use renewable, recyclable and recycled materials to create sustainable packaging solutions.
As a trusted partner to companies across the world, Smurfit Westrock is dedicated to creating efficient and scalable paper and packaging solutions to help solve complex packaging challenges.
We are committed to delivering meaningful value for shareholders, customers, employees and the communities where we operate.
Our global headquarters is in Dublin, Ireland, and we have a primary listing on the New York Stock Exchange (NYSE) and secondary listing on the London Stock Exchange (LSE).
Produkter
Fragrance Packaging for Lacoste
Creating packaging for Lacoste’s L.12.12 fragrance range that draws on the brand’s tennis heritage while exuding a modern expression of luxury. For the launch of its L.12.12 Silver Grey and Silver Rose fragrances, Lacoste looked for packaging that was both modern and true to its heritage. Inspired by René Lacoste’s iconic steel tennis racket, the design features refined embossing, layered details, and a premium finish that elevates the fragrances’ on-shelf presence.
Packaging for Pet Collars
Creating an innovative, space-saving packaging solution for Vetnordic's cone-shaped pet collars Vetnordic, a Danish veterinary supplier, faced challenges in packaging its cone-shaped pet collars. The previous flat-pack design required oversized boxes, leading to wasted materials and storage space. The new design features a two-piece system: an outer transit box and a square insert with a central hole to secure the rolled collars. This approach optimizes space, reduces material use, and allows for smaller items to be stored inside the collars. Made from recyclable paper-based fibers, the packaging supports Vetnordic’s commitment to sustainability.
Vodka bottle packaging
Creating bold, eye-catching vodka packaging for Spritfabrikken Danmark Spritfabrikken Danmark, a family-owned Danish spirits producer, needed packaging for its new CUBA Kurant vodka that would protect six fragile bottles during transport and stand out on retail shelves. The packaging also had to fit existing production lines, meet high visual standards, and ensure consistent quality for a smooth launch.
Hair Colour Packaging for Schwarzkopf
Premium Packaging, Perfectly Executed for Schwarzkopf Smurfit Westrock partnered with Henkel to completely transform the packaging for Schwarzkopf’s Creme Supreme hair colour. Tasked with breaking away from conventional box designs, we delivered a curved-corner folding carton with a softened, ergonomic silhouette that commands shelf presence while delivering a premium unboxing experience.
Corrugated Tray for Microgreens
Lille Blad, a Norwegian supplier of fresh microgreens, set out to reduce its reliance on plastic in food delivery. Working with Smurfit Westrock, the company introduced a corrugated tray solution that protects delicate produce while meeting the hygiene and efficiency standards of professional kitchens. The design balances practicality with sustainability, offering chefs flexibility in how they use the greens while helping Lille Blad cut down on single-use plastic.
Nestlé
How a simple redesign helped Nestlé meet retail demands and achieve award-winning status When retailers change their requirements, even a small adjustment can threaten the success of an in-store display. That was the case when a major retailer introduced new warehouse height restrictions, putting a popular Nestlé display at risk. Rather than accepting a solution that would reduce product visibility and impact, the team set out to find a smarter way—one that would keep the display compliant and preserve its selling power.
Orkla New Energy Bars
How we designed packaging that delivers in transit and on the shelf for Orkla’s New Energy bars. Orkla set out to improve the way its New Energy chocolate bars were packaged, aiming for a solution that was both efficient and sustainable. The company needed a design that could protect products during transport and also serve as an eye-catching display in stores. Working together, we developed a packaging concept that met those goals while streamlining logistics and reducing material use.
Nyheter
Forbes names Smurfit Westrock as one of the world's most successful companies
Smurfit Westrock has been included on the 2025 Forbes Global 2000 list of the world’s largest and most successful public companies.
Smurfit Westrock recognized in Sustainability Magazine’s Top 250 Sustainability Companies 2025
Smurfit Westrock is pleased to announce that it has been recognized as one of the Top 250 World’s Most Sustainable Companies by Sustainability Magazine.