Rebl Industries signs breakthrough deals with IKEA and H&M

Rebl Industries, a Swedish robotics company, has signed significant framework agreements with global fashion and design companies  H&M and IKEA Svenska AB to deploy its next-generation robots-as-a-service (RaaS) solutions.

The AI-powered  robots have been successfully used in real production environments for years. They are designed to automate tasks like sorting, palletising, and depalletising – relieving warehouse staff from repetitive and physically demanding work. The robots are deployed rapidly as a performance-based service, without requiring a large upfront investment, an approach challenging traditional automation models.

Now, Rebl is entering a new phase with comprehensive agreements with H&M and IKEA. Since the summer of 2024, H&M has been using Rebl's  robots at its Nordics online sales warehouse in Sweden. This combination of process supporting technology and teamwork has produced positive results, by enhancing production predictability and efficiency. More locations are planned to follow.
To accelerate its global expansion, the company has appointed Nicholas Tengelin, a seasoned executive from the automotive industry, having held senior leadership roles at Volvo Cars, Hedin Mobility Group and Hogia, as its first external CEO. His mandate is to rapidly scale and industrialise Rebl's position as the global leader in next-generation robotics.
"We're excited to partner with international companies like H&M and IKEA. Our AI-powered robots quickly step into warehouse operations, supporting a decrease in repetitive tasks for employees and an increase in overall efficiency. This game-changing technology opens new automation possibilities for sectors previously unable to leverage robotics," says Nicholas Tengelin, CEO of Rebl Industries.