Nestlé

How a simple redesign helped Nestlé meet retail demands and achieve award-winning status
When retailers change their requirements, even a small adjustment can threaten the success of an in-store display. That was the case when a major retailer introduced new warehouse height restrictions, putting a popular Nestlé display at risk. Rather than accepting a solution that would reduce product visibility and impact, the team set out to find a smarter way—one that would keep the display compliant and preserve its selling power.